our culture

At Sourcing Insights, culture is not something written in a handbook.

It is how we treat each other, how we show up for our clients, and how we care for our communities. It is what makes working with us feel like more than business. It feels like belonging.

What We Believe

We started Sourcing Insights with a clear vision

To be the one and only spend analytics partner our clients will ever need. That vision is powered by our mission to build smart, intuitive solutions like SOURCINGSHARK that help companies thrive in a world that is always changing.

Our values guide the way we work:

Teamwork First

Great ideas come alive when people come together.

At Sourcing Insights, we share knowledge, listen to one another, and combine perspectives to solve challenges. We believe that success is never a solo effort. It is built on teamwork, trust, and shared wins.

Innovation Every Day

Curiosity drives us.
We are always asking how we can do things better, smarter, or faster. Innovation is part of our daily rhythm, not just a department or a project. It is why SOURCINGSHARK keeps evolving and why our clients know we will help them stay ahead of what is next.
Growing Together
We believe growth should be both professional and personal. Our team has space to learn, stretch, and take on new challenges. Whether it is leading a project, exploring new technology, or developing leadership skills, we encourage each other to keep moving forward. When our people grow, our clients and communities grow too.
Balance Matters
We work hard but we also celebrate life. From cheering together at the Kentucky Derby to sharing laughs at team events, we know that connection fuels energy. Work is important, but so is creating moments that bring people closer.

Giving Back

Our culture is also about generosity. We are proud to support organizations that touch lives in meaningful ways. Some of the causes we care deeply about include:

Cedar Lake Lodge

The Cedar Lake Golf Tournament & Golf Ball Drop brings the community together for a day of golf, networking, and philanthropy in support of adults with intellectual and developmental disabilities. For 55 years, Cedar Lake has provided compassionate care that fosters independence, and this event helps ensure those we serve continue to live full and abundant lives.

The ALS Foundation

United by volunteers, caregivers, loved ones, and staff, we are leading the fight to make ALS livable for everyone, everywhere. With the generous support of donors, we invest in groundbreaking research, expand access to quality care and education, advocate for policy change, and raise awareness through community events.

Spike It to Cancer

Founded in memory of Mary Jane Gift, Spike It to Cancer has raised more than $275,000 to support patients and families at the UofL Brown Cancer Center. Through the Mary Jane Gift Quality of Life Fund, proceeds provide housing, transportation, meals, and holiday celebrations that ease the burden for bone marrow transplant patients and their loved ones.

Harrison High School Raider Cup

By funding new facilities, training resources, and technology for six sports programs, the Raider Cup directly enhances the experience of William Henry Harrison High School student-athletes. As the school’s primary athletic fundraiser, this annual golf outing makes a lasting impact year after year.

Southern Furniture Industries Charity Golf Tournament

Raising over $150,000 last year in support of the American Cancer Society’s Relay for Life and many other local charities. Every sponsorship and donation helps fund cancer research, children’s programs, support for people with disabilities, resources for the military, and other meaningful causes. With generous sponsors and the dedication of employees, this event continues to achieve new goals year after year.


Columbus Indiana Little League Baseball
Improving athletic programs and opportunities for students.
Dismas Charities

Each year, Dismas helps more than 9,000 men and women successfully return to their communities after incarceration. Since 1964, the organization has grown to 39 residential re-entry centers and support offices in 15 states, providing the structure, resources, and support needed to rebuild lives and strengthen families.

Aubrey’s Angels Foundation

Providing financial assistance to children and families facing devastating illness or injury, Aubrey’s Angels helps ease the burden of medical and essential expenses in times of need. The foundation also supports Riley Children’s Hospital and the Ronald McDonald House of Indianapolis through community drives and dedicated volunteer efforts.

Wounded Warrior Project

Dedicated to the well-being of post-9/11 wounded, ill, and injured veterans, Wounded Warrior Project supports warriors and their families through mental health programs, physical wellness, VA benefits assistance, and peer connection. With a lifetime commitment to those who served, WWP is transforming how our nation cares for its veterans.

Dee and Gene Deno Memorial Scholarship Golf Tournament
Dee and Gene Deno Memorial Scholarship

Honoring two lifelong champions of the South Newton community, the Dee and Gene Deno Memorial Scholarship supports graduating seniors while celebrating their legacy of service, education, and opportunity. Established in 1998 and renamed in 2015, the award continues to inspire future generations through their lasting commitment to students and community.

Lafayette Fire Department Foundation

Established to support the Lafayette Fire Department and its dedicated firefighters, the Lafayette Fire Support Foundation strengthens community safety through fire education programs and resources that protect those who serve the Greater Lafayette community.

Southern Motion Charity Golf Outing

Fundraising for community causes.

The Epson Tour

For more than two decades, the Epson Tour has been the “Road to the LPGA,” giving talented golfers the opportunity to develop their game and pursue their dream of competing at the highest level. As the official qualifying tour of the LPGA, it serves as the gateway to the global stage.

More Than Business

At the heart of Sourcing Insights is a simple truth. Business is about people. We believe in showing up with integrity, lifting each other up, and giving back in ways that create lasting impact.

When you partner with Sourcing Insights, you are not just working with a company.
You are joining a culture built on purpose, care, and community.